Pricey Wanderlusters,

The passing of a decade is at all times event for some soul looking, and we’ve finished our share. Fairly a bit has modified. In 2009, we have been as shiny and new as President Obama, and now we’re a worldwide firm with greater than 50 occasions all over the world, 6 studios and facilities, and a web-based educational media enterprise (and now we have a really totally different President, too). Again within the aughts, social media and our new iPhone three appeared like a beautiful instruments for connecting humanity, and now many people are questioning methods to shut all of it off (after one final scroll on the ‘gram). Most significantly to us, in 2009, yoga follow was on the coronary heart of a aware group, searching for higher well being and private transformation.  Now, yogis have joined a worldwide aware motion, leveraging our particular person practices to make the world a greater place, each on and off the mat.


As of late, we predict wellness is about extra than the way you follow, what you eat, or how a lot you sleep. The truth is, it’s about greater than you — it’s additionally about us, about our communities, our societies, our politics, and our planet.  It’s about exploring the various interconnected methods through which we, as people, can improve our well being and happiness, thrive, and attain our innate human potential. And it’s additionally about recognizing and correcting the various methods through which we, as people, trigger our particular person and collective well-being to say no. It appears more and more pointless simply to good our follow if, as Greta bluntly tells us, our home is on hearth. With that realization, the center of wellness has developed and expanded.

Again at Wanderlust, we’ve thought loads about how we match into all this. Our motto, discover your true north, is as easy and related as ever, however over time we’ve sought to develop the idea of “true north” to incorporate aspirations and objectives that fall exterior of the private. We began by including the Speakeasy to our festivals, introducing a deep exploration of transformational concepts.  A couple of years in the past, we grew to become a B Company and reconsidered what success means to us, giving equal weight to every piece of the “triple backside line” (individuals, planet, and revenue). Final 12 months, we took wellness to the desert at Wellspring, providing a redefinition of wellness that features relationships, group and social justice (social wellness) in addition to politics, social change and environmentalism (world wellness).

Music Meditation Hike Garth StevensonWe’re happy with what Wanderlust has turn into. Abstracted to the best degree, we predict Wanderlust is a competition that celebrates human potential.  Our occasions are a curated cauldron of specialists, artists, practices and concepts, a spot to stir the pot of chance and watch the alchemy. The meditation and yoga assist us quiet our minds, the group health and out of doors actions strengthen our our bodies and reconnect us to nature. The concepts problem our ingrained thought patterns, whereas the humanities fill us with surprise and encourage us to create. Final, however not least, there’s the ability of group itself. Neighborhood helps wholesome habits and picks us up once we fall. It’s additionally what’s sorely missing on this digital age:  the emotional bonds IRL, which (as is now confirmed) can’t be changed by a display.


On the identical time, we acknowledge that our world development has precipitated us to lose one thing. Whereas we at all times added new occasions with the very best of intentions – “c’mon workforce, let’s carry this magical assortment of specialists, concepts and experiences in every single place!” – the fact is that scale is the enemy of nuance. And Wanderlust is nothing if not a nuanced expertise, rigorously curated and lovingly executed.  It is determined by shock, delight, whimsy and the surprising, which can’t be mass-produced or replicated with a cookie cutter, irrespective of how scrumptious the batter could also be. Equally necessary, notably for a corporation devoted to “individuals” as one in all its three pillars, is that our workforce merely can’t sustain with the workload. Even the 18 occasions we instantly produced within the US & Canada in 2019 (we did 32 at our peak!) are too many. We’d like extra time to dream and picture. We lately spent 2 days in Squaw Valley doing simply that, and we’re really excited to point out you what we’ve created.


squaw-mountaintop-sunshine-flowers-ali You may count on a completely reimagined Wanderlust Squaw Valley in July, 2020, with thrilling new audio system & academics, reimagined venues, extra artwork and music, new health modalities, and expanded tenting experiences. We’ve labored arduous to ensure the night time expertise — the celebration, the discharge, the surprise — is as vibrant and compelling because the expertise of nature, health and follow is by day.  We’ve expanded our curated meals distributors and created an out of doors eating space to commune in. And regardless of these adjustments, we’ve managed to make entry extra reasonably priced than ever earlier than, all whereas providing an expanded vary of distinctive experiences for these searching for a premium expertise.


russell brand wellspring mainstage Wellspring will return to the gorgeous desert metropolis of Palm Springs in October, 2020.  If Wanderlust Squaw Valley is a transformational competition, consider Wellspring as a transformational convention, sustaining our give attention to human potential, however emphasizing talks and concepts.  It’s an occasion open to each practitioners and wellness professionals, providing an expo of upcoming wellness-focused manufacturers in addition to a variety of talks and panels appropriate for business execs. As our latest occasion, Wellspring wanted the least reimagining, however we’ve improved and optimized so you possibly can count on a scintillating expertise.


wanderlust 108 brooklyn mc yogi crowdFinal however not least, Wanderlust 108 will return to Brooklyn in September, 2020, happening within the city oasis of Prospect Park. Our conscious triathlon has at all times emphasised enjoyable, group and accessibility, bringing high-quality yoga, mindfulness follow and health to novices and specialists alike. This 12 months, we’ll be amping up the artisanal meals choices (it’s NYC, in spite of everything!), including new audio system, and dealing with our model companions to curate some distinctive goodies for our paid attendees. As at all times, there might be free tickets obtainable to all these prepared to get on a mat and quiet their thoughts.


Three distinctive occasions. That’s it. (For North America, at the least — our worldwide Wanderlust places and dates might be introduced together with the precise dates of the above three occasions in January, 2020).  It feels deeply satisfying to focus our energies round a number of really distinctive experiences, slightly than dozens of nice ones. It feels deeply satisfying to focus our energies round a number of distinctive experiences, slightly than dozens of nice ones. Because the inspirational founding father of Patagonia, Yvon Chouinard, stated, “The extra , the much less you want.” We’ve taken that to coronary heart. Wanting ahead to spending the subsequent 10 years with you, expensive Wanderlusters. Collectively, let’s change ourselves – and subsequent, the world.

In gratitude,

Sean Hoess
CEO, Wanderlust

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